Oct 16 2008
What Lies Behind Content Match and Its Improved Performance
A product launch can be as big as the APT from Yahoo! but it can also be small and simple as the improved version of ‘Content Match.’ While this may not be a new offering with its practically similar user interface, it does promise to work even better than before. It is now made more efficient at matching ads and making them visible to targeted consumers to ensure higher conversions from your ads.
Improved Matching
Content Match has been undergoing several different changes as far as matching technology is concerned. This new innovation does more than just understanding the content on the page. It moves on to identifying the type of user that is viewing the content. This allows your ad to get to the right people. Content Match puts together an improved understanding of web pages and ads and user demographics and psychographics in its new version.
The results of the new technology is beginning to be felt as ads are now experiencing an increase in their Content Match click-through rates. The ads are starting to be more visible to the right people and advertisers themselves can see the difference. The success of the Content Match, however, is still highly dependent on certain aspects such as the right choice of keywords, the ads that you produce and how you customize the service.
Many advertisers can attest to the effectiveness of the improvements of Content Match. Bankrate.com, for instance, has been using Yahoo! Search Marketing for quite some time now. They tested Content match in August and September and they found that it was effective in increasing their conversions during those months. “Yahoo!’s Content Match Network refocus on quality and relevancy has improved the delivery of the right message to the right person at the right time,†says Bankrate Director of Interactive Marketing Rafail Zorilla.
Benefits
Content Match can expand your audience reach beyond the traffic that you can access through search. It helps create brand awareness among your targeted consumers. With this service, you can now tap into the users and potential consumers who visit Yahoo! and its partner sites.
Take advantage of the benefits of Content Match with the power of search engine marketing here at Blackwood Productions. We strive to stay on top of industry updates so we can improve our services for our clients. Contact us through this website for inquiries.
