If you have been around in your industry long enough for you to be able to establish your own niche, people start to turn to you for information and advice. The logic is that a person or even a company grows wiser as it ages so it’s only reasonable to assume that it has learned a lot from all those years of operation – or at least enough for him to be considered an authority.

Many people are inclined to believe that the same rule applies to websites and domains. As a general rule, an older domain will rank better than a relatively newer one of the same theme mainly because search engines have already spent a substantial amount of time working through old websites and indexing its content. On the other hand,  a new website is a fresh page – something new for search engines to explore. The spiders still have yet to determine the value of a new site. Logically, an older website would have established trust and so it would rank higher because it has been visited a lot already. This is as opposed to a new website, which has yet to establish user support and online presence.

But small and upcoming websites should not lose all hope, because domain age is not THE most important thing in the world of SERP. Older doesn’t necessarily mean wiser, so long-term success on search engine ranking is still determined by the quality of information provided. An old site in an established domain may have been around since the internet started, but if it doesn’t contain information that could prove to be useful, it would still rank low in search engine results.

The real measure

In the past, a site’s age has been a key factor in determining SERP mainly in response to the newer but low-quality websites that have been sprouting out of nowhere and wreaking spam havoc in cyberspace. But later on, search engines have gradually dropped this criterion. While it still matters, age doesn’t seem as important as other factors such as content, traffic, and backlinks – areas where even new websites can actually compete and be good at.

So if you’re wondering whether site age still matters, the answer is no – at least, not as much as it did before. These days, you only need to create great content, attract traffic and build relevant links so search engines will notice you. These are things that you can achieve with the help of a good SEO firm .

So even if you have a relatively new business and a newer site, investing on good SEO services offered here at Blackwood Productions can get you decent placement in search engine results. For more information on how we can help you out, contact us through this website today.