Business websites are logically expected to exude a more professional and trustworthy aura. If you want more sales activity for your website, you want to gain consumer trust first. Trust also translates to improved traffic because more people will want to do business with you. This can further improve your online visibility and get you in the good graces of search engines as well.

Establishing credibility is usually dependent on your choice of the web pages that make up your website. The homepage is a logical choice. Nobody ever forgets to include a homepage. This part usually contains a user log-in corner, information encouraging visitors to buy the company’s products or services, and access to other areas in the website. However, it is NOT enough. You need the following as well:

‘About us’ page

Do you have a page telling people about your company? If not, then your consumers will not trust you. Providing information on who you are and how you started your venture creates familiarity. Familiarity leads to trust. You want to keep the details factual on this page. Just tell them more about you and convince them that you can help them. The “About Us” page should also contain a few links that will lead users to other areas in your website.

Larger companies usually include several different areas such as career opportunities, investor relations, history and time lines, and even press releases in this section. If you are a smaller company, you don’t have to create an About Us page that is this intricate. In fact, it’s much better if you keep this page as simple as possible because you want your users to look through other parts of your website as well.

Contact Us

The ‘Contact Us’ page may be part of the ‘About Us’ section, but it’s as a separate page. Visitors are not always apt to look through the About Us page in search of contact information. Better make the task easier for them by designating a specific page for your contact details.

This page should include every means through which a consumer can inquire more about your service. It should have phone numbers (toll-free, fax, trunk lines), email information, chat details, etcetera. You will also want to include information on your hours of operation as well as the length of time before users can get a reply for their queries, especially if they are trying to contact you by email.

Contact information should also provide detailed guidelines. This especially applies to bigger companies where orders and consumer support are two different departments.

Here at Blackwood Productions, we can help you create engaging and search-engine friendly websites to help you get top 10 rankings and gain consumer appreciation for your products and services. Contact us through this website for details.