Social media marketing is currently the hottest trend in online promotions. A lot of evidence suggests just how effective this medium can be but people still have a couple more questions about how it really works for SEO.

Social media in SEO

For SEO consultant Todd Malicoat, social media is an important piece in a successful SEO campaign. This marketing strategy allows websites to establish global link popularity – something that is crucial to getting higher search rankings. “Successful social media distribution of high value content has helped solve the issue of not having enough unique linking domains or global link popularity,” says Malicoat.

Other SEO consultants are inclined to agree. According to Joe Whyte, social media marketing makes up a huge piece of the online marketing puzzle along with SEO. He adds that social media works to complement other internet marketing campaigns particularly when it efficiently addresses the site’s targeted audience. Along this line, Joe Griffin says that social media is crucial to creating brand awareness, which in turn, is a key to obtaining top rankings in the long run. Brand recognition builds links to your website which in essence is a part of good SEO. Griffin further notes that link popularity will only be influenced by social media but it will not come from it. If anything, it only triggers brand recognition that will get bloggers, users, forum moderators and resource websites to give you inbound links.

Benefits of using social media such as Twitter and Facebook

Todd Malicoat thinks that an actual use for Facebook in search engine optimization. But he acknowledges the potential of the website as far as content distribution is concerned. This is mainly due to the sheer number of users that are subscribed to this service. When it comes to search engine optimization, there is one goal that any webmaster should keep in mind: to get high distribution of quality content so that the website gets as much quality inbound links as possible. This is regardless of the type of medium or what social medium is used, for that matter.

But Twitter is another story. It has proved to be a valuable SEO tool. “It helps to get your best content in front of the people that will want it in a very timely fashion,” he says.

On the whole, social media marketing does complement SEO efforts in several ways. It all depends on your use of social media sites to target the audience that may be directly interested in what your company has to offer.

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